Think of AI as the employees you could never afford — a writer, a designer, and a developer, all available 24/7.
Reframe it: You're not "using a chatbot." You're delegating to a team. The skill that separates people who get amazing results from people who get mediocre ones is simple: knowing how to ask. That's what this lesson teaches.
Your two main tools
ChatGPT
By OpenAI. A brilliant all-rounder for writing, brainstorming, and quick tasks. The free version is plenty to start.
Claude
By Anthropic (who made this course). Excellent at longer writing, planning, and building websites. Ideal for our projects.
You don't need both. Here's your mentor's advice 👇
💚 Mentor Ria highly suggests: Begin with Claude — it's my favourite for building websites and products. Open a free account at claude.ai today; that's all you need to start. As your business grows, I'll encourage you to move up to the paid version. One step at a time, together.
What you can delegate to AI
✍️ Writing — captions, emails, product descriptions, bios 🎨 Design ideas — logos, color palettes, layouts 🧱 Building — real websites and simple tools 💡 Strategy — business names, offers, pricing, marketing plans
The prompt formula that changes everything
Weak prompts get weak results. Use this structure every time:
ROLE + TASK + DETAILS + STYLE
"You are an experienced web designer. Build a one-page website for my mobile hair business, TT Styles. Include my services and prices, a gallery section, and a WhatsApp booking button. Make it elegant with warm plum and gold tones."
🛠️ Prompt Builder
Fill this in and watch a strong prompt assemble itself. Copy it into Claude or ChatGPT.
Iterating: where quality comes from
Never accept the first draft as final. Guide it: "Make the headline stronger." "This feels too formal — warm it up." "Add a testimonial section." Two or three rounds and it will feel custom-made, because it is.
Key takeaways
Treat AI like a team you delegate to, not a search engine.
Prompt formula: Role + Task + Details + Style.
Specific prompts = professional results.
Iterate 2–3 times and the output feels custom.
Next → You'll build and publish your first real website.